The Coaches’ Blog Book — use a blog to market your coaching practice
If you want to attract new clients, provide value to your current clients, and build new business relationships, blogging is a
great tool to use. Using a blog as part of your marketing strategy isn’t necessarily straight-forward, however, so it’s good to have a helping hand on your blogging journey. To make it easy for every coach to learn how to use a blog as a marketing and communications tool, I’ve written The Coaches’ Blog Book: The 8 Building Blocks for Blogging Success.
Written in non-technical language that’s easy to understand, you’ll discover how you can use a blog to:
- Reach more potential clients
- Share your knowledge and wisdom
- Create greater cash flow
- Promote your products and services
The Coaches’ Blog Book is a workbook that you use to find the right answers for your practice (it’s not a cookie cutter process). View a PDF preview of the book or visit my publisher to purchase your own copy today.
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Blogging for coaches — an economical, effective marketing tool
Last week I was at the International Coach Federation International Conference in Long Beach, California giving a presentation to coaches about “geek-free” ways to use technology to attract clients with ease. (Download the notes/handout from Geek Free Ways to Use Technology to Attract Clients.) Like many people who are relatively unfamiliar with business blogging, some of the coaches in attendance weren’t sure why a blog would be a good option for them to use to create their online presence.
Why blogs are a great choice for coaches
- Blogs generally cost less to create and maintain than traditional websites. All my blog customization clients use WordPress which is free, so the only costs they pay are for a domain name and hosting (same as what they’d pay for a traditional site) and my customization fees (customarily under $1,000).
- Blogs are easier for a non-technically-skilled person to maintain. No more waiting for your “web gal” or your designer to make those changes for you. You can update your blog yourself.
- Blogs are more attractive to search engines. If you want to attract new clients, you first need to get in front of them and the search engines (SE) will do that. . .if you’re where the SEs can find you.
- Blogs can do anything a traditional site can do and more. Want to sell products? You can with a blog. Want to add audio or video to your site? You can with a blog. Want to have static pages and regularly updated pages? You can with a blog.
- Blogs can simply serve as a static web presence. If you don’t really want to use the article-writing capability of the blog system, you can still use it to create your coaching practice’s static website. While you won’t get as much value from using a blog system in this way, it can still be a great option.
Still wondering if a blog is the right choice for your business (whether or not you’re a coach)? Contact me for a complimentary consultation.
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Blogs aren’t about control
It’s tempting to think that you are in charge of your business. It might even look like you’re the one calling all the shots. What we often fail to remember, however, is that, at most, we control just one thing. . .ourselves. We are responding to the situations we find ourselves in and doing our best to create the situations we want to be in.
When thinking about blogs perhaps it should not surprise me that people often worry about how much control they’ll have.
What if I don’t want people to comment?
What if someone leaves a comment I don’t like?
What if someone links to my blog from an inappropriate site?
While you do have choices about what happens on your blog, you can’t control the other person and what they do elsewhere. Sure, you can disable comments (or not post a comment), yet that doesn’t stop someone from leaving that same comment somewhere else. To me however, that seems like saying to your audience, “Please do business with me someplace else,” rather than seeking to engage them directly on your blog. Obviously there may be some people who you choose not to interact with or do business with, but that’s an entirely different matter.
Read great thoughts about business, control, and social media
- Wendy Piersall seeks to answer the question, How Can You Keep Control of Your Brand with a Blog & Social Media?
- Valeria Montoni suggests that, You’re Asking the Wrong Question
- Geoff Livingston describes how, Fear Kills Social Media Efforts
“Social media involves conversation and conversation involves moving away from controlling the message. That’s a big shift for a lot of people.”
~ Valeria Maltoni
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How high a priority should blogging be?
As a business owner, you know that marketing is an activity that needs to be done frequently and regularly to keep the funnel filling with potential clients/customers. There are hundreds of marketing strategies you can use, just one of which is blogging. So, where does blogging fall on the list of prioritized “to do” items AND how do you make that choice? I’ll share my recent experience and then open it up to your ideas, experience, and wisdom.
When blogging wasn’t even on the back burner for me
In November 2007 I’ll be one of the featured presenters at the International Coach Federation Annual Conference. I’m co-leading a session titled, “Geek-free ways to use technology to attract clients with ease” where I’ll be speaking about blogs, podcasts, and other online ways to promote your company. I wanted to provide a resource for coaches in attendance to continue their learning about blogs after the conference, knowing that 90 minutes is insufficient for covering the topic except in a broad, overarching way. As an author of two books, I decided that a workbook would be the best way to offer this post-conference value, so I set about the task of turning my ideas and advice into a book.
Given my timeline, the book rocketed it’s way into #1 professional priority. Other “to do” items would be tucked aside until the book was finished. It was simply the only way for me to complete the book AND still enjoy a quality of life at the same time. Of course, it’s strange to be a blogging coach who doesn’t blog, yet it’s important to me to show people that even if blogging is a good thing, it’s not everything. Yes, it’s important to blog on a regular basis. Yes, it’s important to provide your readers with value. Yes, it’s important to create sustainable blogging habits. And just as important is our ability to know when, despite these other truths, blogging needs to take a backseat to other important things in your life.
I welcome stories of your own experience, your advice, and your tips for appropriately prioritizing blogging as one of your business marketing strategies.
Related posts which may interest you
- Best reasons to have your own blog — part 5
- Isn’t a business website the same as a business blog?
- Three simple steps to planning your blog
- The Coaches’ Blog Book — use a blog to market your coaching practice
- Blogging for coaches — an economical, effective marketing tool
- Blogs work for every business, including yours
