How high a priority should blogging be?
As a business owner, you know that marketing is an activity that needs to be done frequently and regularly to keep the funnel filling with potential clients/customers. There are hundreds of marketing strategies you can use, just one of which is blogging. So, where does blogging fall on the list of prioritized “to do” items AND how do you make that choice? I’ll share my recent experience and then open it up to your ideas, experience, and wisdom.
When blogging wasn’t even on the back burner for me
In November 2007 I’ll be one of the featured presenters at the International Coach Federation Annual Conference. I’m co-leading a session titled, “Geek-free ways to use technology to attract clients with ease” where I’ll be speaking about blogs, podcasts, and other online ways to promote your company. I wanted to provide a resource for coaches in attendance to continue their learning about blogs after the conference, knowing that 90 minutes is insufficient for covering the topic except in a broad, overarching way. As an author of two books, I decided that a workbook would be the best way to offer this post-conference value, so I set about the task of turning my ideas and advice into a book.
Given my timeline, the book rocketed it’s way into #1 professional priority. Other “to do” items would be tucked aside until the book was finished. It was simply the only way for me to complete the book AND still enjoy a quality of life at the same time. Of course, it’s strange to be a blogging coach who doesn’t blog, yet it’s important to me to show people that even if blogging is a good thing, it’s not everything. Yes, it’s important to blog on a regular basis. Yes, it’s important to provide your readers with value. Yes, it’s important to create sustainable blogging habits. And just as important is our ability to know when, despite these other truths, blogging needs to take a backseat to other important things in your life.
I welcome stories of your own experience, your advice, and your tips for appropriately prioritizing blogging as one of your business marketing strategies.
Related posts which may interest you
- Best reasons to have your own blog — part 5
- Isn’t a business website the same as a business blog?
- Three simple steps to planning your blog
- The Coaches’ Blog Book — use a blog to market your coaching practice
- Blogging for coaches — an economical, effective marketing tool
- Blogs work for every business, including yours
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