Strategies to get your blog noticed
Writing exceptional blog content is crucial (Take these simple steps to create exceptional blog content), the task involves more than correct spelling, grammar, and punctuation. When it comes to effective blog content, one of the main keys is visibility and this is supported by SEO skills. In other words, it’s not simply a matter of writing something compelling. The best blogs are well written and structured effectively (e.g., using title and headline tags to the fullest advantage, linking with powerful anchor text, etc.) so that they can be easily found, indexed by search engines, and promoted by others.
Turn your blog content into great content that markets itself
- Write for people and search engines. Using your blog statistics (Blog statistics for business — What to monitor and why) you can learn what phrases and words people use to find your site. Use tools like WordTracker to learn about popularity of keywords and use those that will help you stand out.
- Consider your entire post (and site for that matter). Do you use pretty permalinks (like mine) or the default ones that don’t tell users anything (ones that look like this http://yoururl.net/blog/?p=123)? Are you writing useful titles and using <h1> or <h2> tags inside your posts or simply making some copy bold? Are your page descriptions “junked up” with the full name of your blog?
- Make it easy for others to promote your work. Though you don’t want your site overloaded with plugins, it’s crucial that you give readers easy ways to pass along your work. This includes ways to add your content to social media and bookmarking sites like StumbleUpon, Sk*rt, Digg, Delicious. I also encourage you to have features that allow your users to print and email your posts.
Since you all know that even these tips don’t guarantee that your content will be promoted widely, it’s important to have content marketing skills of your own. Read how Chris Mitchell got Seven Tips for Taking a Laptop Traveling, his post, featured to two big traffic sites.
Expert advice on search engine optimization for your blog
I have beginner’s SEO knowledge, so I’m going to share some links to others who have a lot to say on the topic. There will be some redundancy here, yet sometimes reading the same advice multiple times helps it sink in.
- Entrepreneur Yaro Starak gives you the scoop on how to wisely use your time for search engine placement The 80/20 Of Search Engine Marketing - Part 1 and The 80/20 Of Search Engine Marketing - Part 2.
- Stephan Spencer reminds you not to be foolish in his post, Twelve SEO Mistakes Most Bloggers Make.
- Shari Thurow clarifies her thinking about writing for optimization in her post When Content Isn’t King in SEO.
If you have tips to share that have helped you make your blog highly visible to the right people, drop a line in the comments section.
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