Blogs work for every business, including yours
A blog is a great choice for any business wanting to have a web presence. In fact, I recommend that businesses think blog before traditional website for one main reason: blogs outperform traditional sites because they deliver on things that matter to most business owners–being economical, effective at delivering results, flexible to the organization’s needs, and easy to work with and maintain. Plus, blogs offer all the benefits of a traditional website so there’s no “downside” to using a blog system. Here are four ways that blogs work better for business than traditional websites.
- Blogs are easy to use and maintain because they don’t require special technical skills and you can blog from any internet accessible computer or even via email.
- Blogs are a cost-effective way to put your business online since the “system” is already created and all you need to do is customize the design, layout, and additional features.
- Blogs give your business increased visibility over traditional websites because of the way the blogging system works with search engines like Google, Yahoo, and MSN.
- Blogs enable you to build relationships with potential customers/clients and help you maintain relationships with the customers/clients you already have.
“If your customers are looking for products that you make, or services that you provide, you want to be the first thing to show up in the search results. And if you want search engines to consider your site to be the most relevant result to your industry, blogging is the best way to accomplish it.”
~ Teresa Valdez Klein
The four points I listed above can apply to all companies. To take full advantage of the capabilities of a blog system, however, means that an organization will have to go beyond thinking of their web presence as a static online brochure that they only change on an annual basis. So, while any business can use a blog in place of a traditional website, it requires a certain type of person and company to reap the full that blogging offers.
What you and your business must have to enjoy the full benefits of blogging
- Message – You must have something to say that others (your customers) want to hear. Drawing people to your blog (or your feed) on a repeated basis means you need to provide them with something that they value.
- Writing – You must be able to communicate in an articulate and compelling way via writing (or have an editor to make your own writing clear and cogent). Additionally, I say you must enjoy writing (or providing whatever form of content you choose), because if you don’t, you will reach a point where you’ll stop doing it and then you’re back to a plain ol’ static site.
- Computer savvy – You must be comfortable with technology because blogging is a tech-baby through and through. Remember, you can have experts help you set up your blog and fix problems you encounter. Being willing to both experiment and learn, however, will help make you a more proficient, effective blogger and your confidence will help make the whole process a lot more fun.
- Time – You must be willing to devote time to blogging, otherwise you’ll have that boring static site. You don’t need to make it your full-time profession or even do it daily to be effective. Just know that to reap the benefits of blogging you’ll need to commit time to the process.
- Passion – You must find a way to enjoy blogging otherwise you’ll run three risks. You’ll be spending time doing something that you don’t enjoy. You’ll add stress to your life because you think that you “should” blog. You’ll produce boring content because your heart’s not in it.
Wondering if your business is blog-worthy? Tell me about your company (Via my contact page or in the comments area below) and I’ll tell you how blogging could work for you.
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