Best reasons to have your own blog — part 5
Having a business blog can save you money and time. Your blog can also help you control your own identity, launch yourself into something new or even champion a cause and serve the world. Blogging may also allow you to develop a community, learn, grow, and generally become a better person. Perhaps you remain unconvinced, despite all these wonderful reasons for creating your own blog.
So, here is my last-ditch effort to persuade you to get on the blog train by planning for and launching your very own blog.
- Attract customers for your business — Even when your business is booming (or is at least steady and satisfying), you’ll lose customers/clients. Whether they move away, change tastes, develop their new favorite vendor/supplier, or die, you’ll have room for new patrons. Having a blog–which has global reach–that effectively communicates with your desired customer base, can help you fill in those gaps as they occur. A blog can be a very effective funnel for bringing potential clients/customers your way for that first visit. When you interact effectively via your blog, you can turn those first time visitors into repeat, loyal customers (at least until it’s their time to depart and make room for your next new client).
- Source something of value to the world — Whether your chief aim is to strut your stuff or satisfy your soul, blogging can be a great tool for the job. Blogs allow you to be creative, collaborative, imaginative. They are vehicles for sharing your intellectual knowledge and your spiritual wisdom. Blogs give you a platform from which you can impact the world. Don’t wait to accumulate billions of dollars, make it big in pop culture, or until you become ruler of your country. Start blogging now and share with the world whatever gifts you have to offer.
Other voices on the best reasons to blog
Now, since I am not THE authority on blogging (though I’m full of lots of opinions, experience, and ideas), here are a few more reasons why blogging makes such common sense.
- Randfish at SEOmoz explains Why you should blog
- Rich Brooks writes 5 reasons whey a blog is better than an email newsletter
- Ben McConnell and Jackie Huber show why blogging rocks in Small business and blogging
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