Links anyone? Effective linking makes win-win-win
If you’re into blogs, you’re involved in a threesome. Now, before your minds tarry off into lascivious or prudish thoughts, let me clarify. In a blog threesome are you, your reader(s), those bloggers you’re connecting with via links (to/from or to and from). When you use links effectively you create a win-win-win. Here are those wins in no particular order:
- Your readers win because you’re providing great content (right?) AND giving links to other valuable info that they don’t have to use their precious time to search for.
- Your fellow bloggers win because you’re giving your readers a green-light and a good reason to visit her/his blog.
- You win because your readers appreciate the way you’ve served their needs/wants AND you’ve made the first step in building a relationship with another blogger and who knows all the great places that could lead.
Okay, you’re convinced that linking is good. Now it’s time to learn how to link in an effective way.
Tips, techniques, and “must know” linking links
- SEO Advice provides advice about how to effectively write your link anchor text
- Liz Strauss offers another explanation of how anchor text works for search engine optimization
- Andy Hagans writes 101 link building tips (71 of which are things “to do” and 30 of which you should avoid like the plague)
- Lorelle thoroughly explains outbound, inbound, intrasite, and blogroll links plus she links to dozens of other useful articles to read once you’re done with the link I’ve given you
- Jason at I Blog You Blog shares reasons and tips for linking internally to your own content
I’m sure there are plenty of other awesome advice articles for people wanting to link correctly, powerfully, and usefully, so feel free to give your recommendations in the comment area. Or, if you have a strategy that’s worked well for you, feel free to share that too. ![]()
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4 comments. Thank you for sharing! »
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Thanks for linking to me Shonnie.
Comment by Jason — July 7, 2007 @ 5:50 am
You’re most welcome. I do my best to link to things worth linking to!
Comment by Shonnie Lavender — July 7, 2007 @ 8:03 pm
When I searched for “build trust with a blog” I came across your site and I like what I read. I have subscribe to your rss and will be in touch again. Good luck. Johan Horak
Comment by johan — August 19, 2007 @ 11:01 am
Welcome Johan. Thanks for subscribing. Feel free to leave comments, suggestions, or questions anytime.
Comment by Shonnie Lavender — August 20, 2007 @ 11:15 am