Best reasons to have your own blog — part 2
There are many good reasons to have your own blog. . .perhaps as many reasons as there are bloggers. Though “just do it” is a great slogan, I strongly recommend that you identify your purpose for blogging and for your blog instead of jumping in without a clearly articulated reason to blog in the first place.
In part one of this series, I shared two great reasons for having a blog of your own–control your own identity and launch yourself into something new. Read part 1 of Best reasons to have your own blog.
Here are two more great reasons to start your own blog.
- Champion a cause — Do you have a passion for an issue? Are you a fervent supporter of an organization’s cause? A blog can help you amplify your voice so that your important message is carried out into the world. Not only can you write about your issue, you can have ads for specific organizations and events on your blog too. As one example (and there are many blogs that fit this category), check out bloggingforacause.com and what Trish Snyder said about the reasoning behind her blog. “I strongly believe a blog can be a tool for a connector to meet new people and connect people to each other. I am passionate about this idea. As a volunteer, I am closely tied to The American Cancer Society and I am dedicated to their cause. This blog was at first dedicated to promoting the American Cancer Society and creating community around the Relay for Life fundraiser. However, as the days passed and I started reading and commenting on cancer survivor’s blogs, and connecting with caregivers and family members of both cancer survivors and those who lost the battle, I slowly changed the focus of my blog to promote community around the fight against cancer in-toto.”
- Serve the world — I have two thoughts on this subject. First, if you’re like many people, not everything you care about is a local issue. Whether it’s what’s happening in Darfur, the Middle East, the rainforests, the oceans, or in the halls of Congress that calls you to act, a blog can be a great way to share your message and connect with like-intentioned people across the globe. Second, if your business isn’t constrained by geographic boundaries, you might want to let the world know about your company and how others can work with you. Again, the internet, especially blogs, can be an excellent tool for reaching out to the global marketplace.
By the way, check out Blogathon.org if you have a cause you want to champion in the 2007 Blogathon taking place on July 28, 2007.
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