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Best reasons to have your own blog — part 1

How many of you would like to grow your business?

How many of you would like to share an important message with the world?

How many of you would like to earn passive revenue?

How many of you would like to be a superstar?

Did you know that a blog can help you do these things. . . and many more? In this series, I’ll share some of the best reasons for having your own blog.

  • Control your own identity — “Everybody has an online identity whether they know it or not, and a blog is the single best way to control it,” says Debbie Weil in a Wall Street Journal article by Sarah Needleman. In this day and age, authoring your own story is the best way to make sure your true story gets out to the world. The same is true for a business. Write about your company, your products, your people. Put the facts out there on your business blog so that your customers and business partners can get the real scoop.
  • Launch yourself into something newProBlogger, Darren Rowse writes, “. . . springboard bloggers usually start out with smaller blogs but use even the small influence that they build their to launch themselves into new and bigger ventures.” Rather than waiting for the “perfect idea,” get started blogging on something you have passion about and something you’re willing to commit time and energy to supporting. Are you a devotee of green energy? Start a blog to show others how to “go green.” If you’re a cancer survivor, launch a blog to write about your experience to help others living with the disease. Start where you are (and where your passion and commitment live) and see where that path leads you (hint: you might be really surprised!).


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