Value is key to effective business blogging
“How can I possibly have enough to say? I’m very to the point and don’t like gossip or jabber. But I DO love to pass on transformational information.”
~ A person considering blogging
This quote is from one of the pre-class surveys I ask people to fill out whenever I host my free introductory blogging class. (FYI, The next telephone-based class is June 6, 2007. Get more details.). This person’s query most attracted my attention because of the underlying assumptions it brought to light, namely that blogging is drawn out, gossipy, and potentially full of useless stuff.
Now, if you’ve spent any time visiting blogs, you know that bloggers can ramble on and spread information that is neither nice nor useful. For some bloggers and blog readers, that’s fine. If, however, you want to blog for your business or you have a service-oriented vision for blogging, then you will want your blogging to be cogent, useful, and written in a way that keeps your readers coming back for more. Though I’ll write more about this in coming posts, here’s my bottom line advice:
focus on providing VALUE to those whom you serve, you’ll find enough to say.
“To me, ultimate power is the ability to produce the results you desire most and create value for others in the process.”
~ Anthony Robbins
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