Nobody wants their blog to become an “echo chamber” in which they’re only talking to themselves. I’ll be glad if people simply show up and take an interest in the content of aBetterWestVirginia.com.

Shonnie has discussed the significance of planning content in order to reach your intended audience. This is a powerful process because it helps establish purpose and requires much consideration of the reader’s perspective (I’m currently taking part in and recommend her “Simple, Successful Blogging Program”)

But Carson Brackney points out that we can’t necessarily control who reads our content. He cautions bloggers not to isolate an unintended audience, but to embrace them, for their interest can help your blog “grow organically.” “[Create] something that’s authentic, responsive and free to grow instead of building arbitrary restrictions around it,” says Carson. In the end, you’ll be happier about what you’re posting, and still enhance credibility through your readership, even if they’re not exactly who you’d like to show up.

p.s. Let’s hear some comments from my fellow classmates.