Three simple steps to planning your blog
Though you are not the world’s first blogger, you are traveling into the blogosphere in a way no one else has. The fact that there is not one formula for success, sometimes frustrates my clients. The good news, however, is that you can truly set your own path with the choices that fit for YOU and the people for whom you blog.
The Future is not a result of choices among alternative paths offered by the present, but a place that is created–created first in the mind and will, created next in activity. The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them, changes both the maker and the destination.
~ John Schaar, Futurist
I think Schaar’s quote shows why it’s crucial to create a basic plan before diving into the blogosphere. You determine your destination, then you set about reaching it.
Specifically, I suggest that you consider these three things in your blogging plan:
- Your purpose — Why blog at all? What do you want to accomplish? Why is blogging important to you and your business?
- Your community – Who reads (or will read) your blog? What’s important to them? What will keep them coming back to your blog on a regular basis?
- You – Why are you the right person to create your blog? What are your passions and interests? What will need to happen for blogging to be successful for YOU?
So, even though there is not a set formula to follow to blogging success, I encourage you to consider what you want to achieve through blogging, what matters to your blog readers, and what will make the blogging experience enjoyable for you. Clarity about these three issues will help you chart the right course for you to take on your blogging journey.
Happy travels!
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Shonnie,
Concerning our homework about having an FTP program loaded onto our computer: I update my website through FrontPage. Is this what you mean? Or do I need to download one of those you mentioned?
Jean Ann
Comment by Jean Ann Franke — April 9, 2007 @ 6:50 pm
You can likely use FrontPage Jean Ann, though it may be simpler to get a free FTP program like the ones I mentioned. Most people can also FTP directly from their web hosting control panel, so this may be another easy option.
Comment by Shonnie — April 10, 2007 @ 12:14 pm